What are you trying to achieve in your business? Are you wanting to sell your product or offer your services? What are you doing to achieve that goal? Marketing? Writing Articles?
Everything you do needs to be geared towards achieving your goal.
If you are selling products on your website then the articles that you write need to be written in such a way that the reader will want to buy from you. The advertising campaigns you set up need to do that to. The website you have needs to set up in such a way that it makes your visitors want to buy from you.
It boils down to everything that you do on-line.
Every blog that you post, every social media update needs to have that one underlying factor and that is to get more leads and sales.
If you don’t do this then you are really missing out on opportunities that could come your way. For instance if you write an article that doesn’t really tell the reader anything about your business then they will not have the urge to click through to your website and find out more about you.
If you are just writing for writing sake then stop and rethink why you are doing it.
Every action you take on-line must have a call to action. Leave a link for the reader to follow and get that free download or a free trial or whatever it is that you are offering. You are offering a free give away aren’t you?
Offering a free give away is one of the best ways of getting a new client. So make sure you have one and tell people about it, everywhere you go on-line. Every article, every blog post, every social media update and leave your name on every forum post you make.
Let people know who you are and what you are about everywhere you go.
Don’t let any opportunity pass you by. You don’t need to be pushy about it. Just leaving your name on every post you write will make people aware of you.
It’s a little like brand awareness advertising so that when someone types your name into a search engine they will see a lot of results appear with your name on them. For example blog posts you have written, videos you have recorded, articles you have written.
This will have a positive impact on the reader of your articles knowing that they are reading something from someone who knows what they are doing.
Would you like a free coaching program to show you how to implement all of this? Free unlimited email access for any questions you may have. See my website for more information and to register.
If you are building or managing a website for a business with several bricks-and-mortar premises, a dedicated WordPress store locator added to the site is certain to be a useful idea. This is a practical feature to include on a site to make it possible for potential visitors to easily find the closest office or store to their location. Here are a few of the most appealing features of this type of plugin:
Most of these plugins make use of Google Maps to get instant access to a wide range of information such as driving or walking directions to reach the intended destination in the shortest time possible. Plus, the Google Maps plugin makes it possible to view the landscape in several different views and even zoom in to inspect certain areas to make sure the specific directions are practical for the needs.
Any of the latest plugins should include a responsive design that easily works with the different size screens on mobiles and tablets. Many of the mobile supported maps make it possible to swipe, zoom, or pinch to get a better view of the preferred information.
The ability to search for a store, office or other building by GPS coordinates, city, zip code, etc. makes it a lot quicker to find the right destination. Plus, other options can include specifying a travel distance to make sure the visitor is only looking in the local area.
When trying to locate a particular store or office it is helpful to get easy access to other relevant information, such as the full address, phone numbers and opening hours. Plus, a further nice feature to have is a series of external links that leads to other pertinent information like customer feedback on one of the review sites.
Share any location
Adding in a few of the most popular share buttons for the social media sites can help with getting a site more noticed and driving more relevant traffic.
If you take a look around, you will notice that everything has become digital nowadays. People watch TV online, read news on websites, read e-books, connect with others on social media and even shop online. There are apps for pretty much everything and we have become dependent on technology because it makes our life easy. In this age, it is essential for a business to have a digital presence if it wishes to stay relevant. Not only does this enable a business to advertise itself on the internet, but it also offers a way to expand and grow. The question is how to build a proper digital presence?
Listed below are some great tips that you will find helpful:
1. Start with branding
You need to select an appropriate logo that can catch the eye of your potential customers as everyone wants to look at something interesting. Opt for a color theme and make sure it is a good one because you will probably use it for a long time. It is best to stick to two colors; more than two can make things messy. Typeface can also play an important role in your branding efforts. Go with something that’s a combination of modern and simple.
2. Create a website
Your website will serve as a window into the online world and every business is judged by people based on its website. Yes, you can make a website yourself as you can easily find a website template these days, but it is best to consult a professional for creating a unique and beautifully designed website. It is not just the appearance that will matter; the website should be easy to navigate, provide the necessary information and be optimized for SEO and a professional can ensure all of this.
3. Make accounts on social media networks
Every business is aware of the strength of social media these days and a business cannot ignore its importance. Nevertheless, it doesn’t mean that you must have a presence on all social media networks because there are too many and it is simply not possible to manage all. So, which ones should you choose? Bear in mind that not all social networks are suitable for every business and you should select those where your target audience is most likely to be. Make accounts on the selected networks and focus your marketing efforts there to build a presence.
4. Work on content
Building a digital presence involves allocating some resources into creating content for your website, social media posts and also a blog. Coming up with content that’s related to your brand and industry can help you in building credibility online. You can become an authority and a source of information people refer to, which is incredibly helpful as it boosts your traffic and improves your SEO.
If you look at the tips, you will notice that they all emphasize on presentation and design because you have to pull the customer to you in order to have a useful digital presence.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.